Case Studies

Keeping Seniors In Their Homes, It’s What We Do.

Senior LIFE
The Problem: A healthcare client had limited engagement and a modest $30K media strategy project scope, with no clear path to scalable growth.

The Strategy:
Reframed the engagement by:

  • Aligning creative with audience behavior and enrollment triggers

  • Integrating performance media with messaging strategy

  • Establishing measurable KPIs tied to enrollment

The Execution:

  • Developed full-funnel creative targeting key decision stages

  • Integrated digital media strategy across channels

  • Continuously optimized based on campaign performance data

Outcome:

  • Scaled engagement from $30K to $1.4M+

  • Achieved 46% increase in new enrollments

  • Positioned agency as long-term strategic partner

You’re In Luck

Lady Luck Casino
The Problem: Casino needed to increase new player acquisition and loyalty program signups in a competitive regional market.

The Strategy:

  • Developed a promotion-driven campaign tied to behavioral triggers

  • Combined creative storytelling with targeted digital media

  • Focused on acquisition + repeat engagement

The Execution:

  • Sweepstakes-driven campaign concept

  • Integrated digital + on-site promotion

  • Targeted messaging across audience segments

Outcome:

  • 22% increase in new card memberships monthly

  • Sustained monthly growth in player acquisition

  • Improved engagement across key customer segments