I’m a Creative Director and Strategist with over 15 years of experience turning smart insights into standout campaigns. My work spans industries—healthcare, automotive, higher education, gaming, and retail—and channels, from traditional broadcast and outdoor to data-driven digital, CTV, and AI-enhanced content.

I’ve led creative and marketing strategy for national and regional brands like Hard Rock Hotels & Casinos, Mon Valley Hospital, Seton Hill University, and Riverview Auto Group. Whether I’m directing a video shoot, writing campaign messaging, or pitching big ideas to the C-suite, my goal is always the same: make the work work harder—strategically, creatively, and measurably.

I’m passionate about building brands that not only look good but move the needle. I’ve helped grow client businesses, expand dealerships, increase hospital enrollment, and launch new products with performance-focused storytelling. My background in full-service agency environments means I know how to lead cross-disciplinary teams, move fast, and stay hands-on from brief to broadcast.

Now based on the East Coast and open to roles from North Carolina to New England, I’m exploring new opportunities—whether it's collaborating with clients on impactful projects or joining a mission-driven organization where I can lead creative with purpose.