CORE COMPETENCIES
Creative & Brand Leadership
Integrated Campaign Development | Brand Strategy | Creative Direction | Content & Video Production
Performance Marketing & Media
Paid Media (Google Ads, Meta, YouTube, Programmatic) | SEO/SEM | Conversion Optimization (CRO) | Funnel Strategy
Data, Analytics & ROI
KPI Development | Attribution Models | Campaign Performance Analysis | ROI Optimization
Technology & AI
Generative AI (ChatGPT, Gemini, Midjourney, Sora) | AI-Assisted Campaign Development | Marketing Automation | Workflow Optimization
Business & Leadership
P&L Ownership | New Business Development | Client Growth Strategy | Team Leadership & Mentorship